The customer journey has changed a lot over the last decade. It helps if we discuss some of the main barriers of traditional analytics.Įxponential growth of customer touchpoints In this survey, 81% of business decision-makers revealed that they’re dissatisfied with the speed at which analytics are delivered today, and 69% are dissatisfied with the quality of work.Īt this point, you’re probably wondering why. How are customer journey mapping tools different from traditional analytics?Ĭustomer journey mapping tools let you link customer experiences to quantitative metrics in a way that traditional analytics can’t. Which marketing activities drive the highest lifetime value?.What is my return on investment on XYZ campaign?.What channels are most effective-or least effective-at turning leads into customers?.
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